Fresh Roof Sponsors Lucas Oil Late Model Dirt Series: A New Chapter in Roof Rejuvenation and Racing

Fresh Roof is thrilled to announce our official sponsorship of the Lucas Oil Late Model Dirt Series (LOLMDS) for the 2025 season! As a leader in roof rejuvenation technology, we’re proud to bring our mission of asphalt shingle protection and innovation to the high-speed world of dirt track racing.

A Natural Partnership: Performance Meets Durability

At Fresh Roof, our passion is helping homeowners and contractors extend the life of asphalt shingles with cutting-edge GreenSoy Technology. Just like the racers in LOLMDS rely on durability, speed, and high performance, we believe roofs should do the same—delivering long-lasting protection and endurance through every season.

That’s why we’re proud to sponsor the Hard Luck Award at each LOLMDS national event. This award recognizes drivers who faced challenges on the track but pushed through with grit and determination—much like the roofs we restore every day.

What Is Fresh Roof?

Fresh Roof is a proprietary, bio-based roof spray treatment that restores flexibility, locks in granules, and slows the aging process of asphalt shingles. Our GreenSoy Technology penetrates deeply into the shingle, repairing oxidation damage and protecting against future wear—making it a true innovation in roof maintenance.

Whether it’s a roof that’s 5 years old or 15, Fresh Roof helps property owners get more life from their investment—without the high cost of roof replacement.

A Shared Drive for Excellence

The partnership with LOLMDS is more than a sponsorship—it's a celebration of two worlds driven by performance and reliability. Just like race fans trust their favorite drivers to push through adversity, Fresh Roof customers trust us to keep their roofs strong, flexible, and storm-ready.

We’ll be attending select races throughout the 2025 season, so keep an eye out for Fresh Roof booths and promotions. If you’re a racing fan who also wants to protect your home, stop by and learn how Fresh Roof can save you money and extend your roof’s life.

Stay on Track with Roof Protection

Fresh Roof is proud to support the hardworking drivers of the Lucas Oil Late Model Dirt Series and the communities that love them. As we bring our roof rejuvenation spray to more homeowners and contractors across the country, we look forward to meeting you at the races—and on the rooftops.

👉 Click here to read more about sponsorship